30 Buying Trigers

1 Tell your target audience you were in their current position. Next, tell them how your product pulled you out of that position. For example, you could say in your ad copy, "Don't worry, I used to be just like you. I was way over my head in debt. But I decided to create a financial formula so no one else would ever go through all the pain and humiliation of bankruptcy like I did." 2 Challenge your readers at the end of your ad. Make a bet with them; if your product doesn't solve their problem, offer them a free product in return. People love to gamble and most are greedy. You’re just using it to your advantage so you can sell them your product or service. Some people like to gamble just because it's fun. 3 Get your audience involved in your ad by asking them questions. They'll automatically want to answer the questions in their mind. For example, you could say in your ad copy, "Where do you want to be weight-wise in the next 5 months?" Another example, "Do you want to weigh that much or more 2 years from now?" 4 Introduce yourself in your ad copy. Haven't you ever read ad copy and wondered who was selling the product halfway through? It's a big turn-off. For example, you could say, "Hello my name is (your name and a little about yourself).” Another example, "It's (your name) here, I'm going to tell you about..." 5 Start your ad with a story. It draws people right into your ad and they forget they're being sold to. For example, you could start your ad, "Once upon a time ..." Another example would be, "Last year, one of my friends and I were..." 6 You should eliminate the hard-to-understand jargon on your ad copy. Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary. If you need to use a word your target audience might not under- stand, define it or use an example to help them understand it. 7 Create benefit intensifiers for your list of ad copy benefits. For example, the benefit: "Save More Time", the benefit's intensifier: "Never Seen Before!". You could also intensify your headline, sub-headlines, guarantees, postscripts, etc. 8 You could have a famous and respectable person on your banner ad representing your product, web site or service. People will click because they'll trust that person over you. For example, you could say, "The famous (name) has even bought our product! Click here to see why!" 9 Load your ad copy up with a large amount of benefits and bonuses. People will think and feel like they are getting a lot for their money if they buy. For example, if you read an ad which had 40 benefits listed, then saw a similar one with only 10 benefits listed, and both were around the same price, which one would you buy? 10 Don't forget to use words that create emotion. All people have emotions; people will have more interest when they are emotionally attached. Use words like mad, happy, angry, sad, excited, scared, surprised, etc. For example, "Imagine how happy you will be when you can finally afford taking that exotic cruise!" 11 List any publications which have written about your business in your ad. It could be a product review, on a top ten list, an article, etc. For example, “(title) magazine says....,” “(title) Times say....,” “(title) news says...,” etc. Another example, "(title) magazine rates our product 10 out of 10!" 12 Sell more back-end products to your existing customer base. You’ve already created rapport and trust, and proved your credibility to them. That's why it’s usually easier to sell to them the second time. Sell back-end products that relate or complement the first product you sold them. 13 Make it a practice to upsell to new and existing customers. After they decide to buy one product, offer them another product at the point of purchase. You already have them in a "yes set" because they are going to buy your main product. 14 Cross-promote your products and services with other businesses that aren't competition. You will reach a wider audience at less cost. The other business should have the same target audience. For example, if you’re selling picture frames, you could team up with a photography studio. 15 Write your content so it attracts your visitors’ five senses. Use plenty of adjectives. They will stay focused on your web site and block out other distractions. For example, you could say, "Our product will satisfy you better than a glass of iced water on a hot day!" 16 Promote yourself as well as your products. Write articles, e-books, reports, etc. When you endorse other products for commissions, people will think your statement is extra-credible because you have established yourself as an expert. 17 Trade advertising with other businesses to save revenue. You could trade e-zine ads, banners ads, links, print ads, etc. If the other business doesn't want to trade, offer them something extra in return. It could be extra ads, free products, commission, extra advertising time, etc. 18 Tell your visitors what their friends or family will probably think when they buy your product. People care about what other people think of them. For example, you could say, "Your dad will be so happy when he sees you've bought him a new tool box!" 19 Add low cost bonuses to your offer that have a high perceived value. It could be e-books, Members Only sites, consulting, e-reports, etc. Make sure they are original and no-one else is giving them away. 20 Create trust with your prospects by telling them something they already know is true. They'll know for sure you're not lying and begin to trust you. For example, you could say, "I know you want to increase your sales..." Another example, “I know you want something for nothing..." 21 Follow up with all your prospects. You can use a free e-zine, a follow-up autoresponder, an update or reminder list, etc. You could follow up to make sure they don't have any problems or questions, then just mention another product you are selling. 22 Tell your potential customers special events your business has sponsored. It could be charities, fund- raisers, charity auctions, etc. You could tell your prospects that you will donate a percentage of their order amount to charity. This could increase your profits because it might persuade them to buy more. 23 Tell your potential customers about any mergers or joint ventures with other reputable organizations or businesses they would recognize. If they like or trust those businesses, it will help your profits when they know you are teamed up with them. Plus it 24 Tell your potential customers some valuable information within your ad copy. This will create rapport with them. It could be tips, how-to information, case studies, etc. Also design and start your ad out like a free report or article. People will be less hesitant to read it. 25 Tell your potential customers about reviews of special events your business attended. It could be trade shows, seminars or conferences. You will be informing them and selling to them at the same time. Plus if they attended the same event, then you both have something in common which can help persuade them to buy. 26 Tell your potential customers stories about your customer service. It could be how you helped a new customer, an award you won, etc. For example, you could say, "The other day a woman called and wanted to know if she could get a refund, because she bought the wrong product and couldn't afford to buy the other one till she got a refund. We said, ‘Of course you can’ and even made her refund a top priority." 27 Tell your potential customers stories about your employees. It could be about why they like to work for you, their personal profile, etc. For example, you could say, "Our Human Resource Director, Susan, said she loves working here because we are all so. 28 Tell your potential customers about the milestones and goals your business has achieved. It could be a sales goal, customers served goal, etc. For example, you could say, "Last year we answered over 100,000 customer service calls and e-mails, and solved every problem our prospects and customers had." 29 Tell your potential customers about the innovations your business has discovered. It could be inventions, new technologies, patents, new products, etc. Your prospects and customers will be impressed that you are constantly researching new ways to make their lives better. 30 Tell your potential customers the things you have done to improve your product. It could be lighter, faster, heavier, slower, etc. You could show pictures of your product before and after you improved it. This tells your prospects that you care about them and that you want their experience with your product to be really good.